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Master Franchise

The recently-concluded agreement follows a master franchise format, in which master franchise will develop their own Neo Fitnes centres, sell sub-franchises and provide on-going support to franchisees, and will promote and market the brand in his territory. Neo Fitnes will, in turn, provide exclusive rights to Master Franchise for use of the brand's trademarks, systems and intellectual property during the term of the agreement, and will support the master franchisee via its corporate office.